Lorain County Community College Catalog

Course Descriptions

To view LCCC credit course descriptions by department, please select your area of interest below:

MKRG 113 - PRINCIPLES OF SALESMANSHIP 3(3)
A study of sales techniques and strategies for creating customer relationships. Topics include buyer/seller relationships; the sales process; sales presentations; objections; negotiations; and intercultural diversity.

MKRG 211 - APPLIED MARKETING ESSENTIALS 3(3)
An exploration of the marketing process, including the basic elements of a marketing mix; product, pricing, distribution and promotion. Target markets, market segmentation and market research are also discussed.

MKRG 221 - CONSUMER BEHAVIOR 3(3)
An examination of the consumer decision-making process and the psychological, sociological and cultural factors influencing this process. The course will examine human behavior in general and how it relates to consumer behavior. The marketing manager's need to understand this process will be emphasized.

Prerequisite: MKRG 211 or MKRG 251

MKRG 245 - SOCIAL MEDIA MARKETING 3(3)
An examination of social media marketing strategies as an extension of an organization's marketing efforts. The macro environment's effect on social media also will be explored. Topics include social networking, blogging, online multimedia and various technologies such as Facebook, YouTube and Twitter. Focus is placed on the capabilities and opportunities associated with this form of marketing. Students will develop the skills to use these technologies effectively as part of an organization's marketing strategy. (IN1, IN2, IN4)

MKRG 247 - SERVICES MARKETING 3(3)
A study of the services marketing issues, practices and strategies. The importance of understanding customer behavior, expectations and perceptions in the service industry, as well as the development of effective services marketing strategies to create customer relationships in a competitive marketplace are explored. Prerequisite: MKRG 211 or MKRG 251.

Prerequisite: MKRG 211 or MKRG 251

MKRG 251 - PRINCIPLES OF MARKETING 3(3)
An examination of the marketing process, focusing on the basic elements of a marketing strategy: product, pricing, distribution and promotion. Market segmentation, behavior of consumers and business markets, environmental analysis, market research and international marketing are also discussed. Prerequisite: ECNM 152 and previous or concurrent enrollment in ECNM 151.

Prerequisite: ECNM 152

MKRG 251G - PRINCIPLES OF MARKETING 3(3)
An examination of the marketing process, focusing on the basic elements of marketing strategy: product, pricing, distribution, and promotion. Target marketing, customer behavior, market research and international marketing are also discussed.

Prerequisite: ECNM 152

MKRG 255 - ADVERTISING & PROMOTION MANAGEMENT 3(3)
An overview of advertising as it relates to the marketing process. Topics include an examination of various types of advertising, creative strategy, media selection and social and legal aspects of advertising. Prerequisite: MKRG 251.

Prerequisite: MKRG 251

MKRG 256 - RETAIL MANAGEMENT 3(3)
An examination of the principles and practices of modern retailing; organization, management and operations; the buying function; building and maintaining clientele; retail information systems, functions and controls. Prerequisite: MKRG 251.

Prerequisite: MKRG 251

MKRG 258 - ADVANCED SALES TECHNIQUES 3(4)
A study of advanced selling techniques and strategies for creating, maintaining and improving customer relationships. Topics include relationship management, negotiations, persuasion and account management. Course involves field visitations and role playing in a sales setting.

Prerequisite: MKRG 113

MKRG 287 - WORK-BASED LEARNING I - MKRG 1(1)
This course provides supervised work experience with approved employer(s) in an area related to marketing. Emphasis is placed on integrating classroom learning with work experience. Students will be able to evaluate career selection, demonstrate employability skills, and satisfactorily perform work-related competencies. Activities are coordinated and evaluated by college personnel. Course will be graded on S/U basis. Prerequisite: A student must be pursuing an approved program at LCCC; have completed 15 semester hours with a minimum of six semester hours in the discipline of placement: have a minimum GPA of 2.5 in the discipline and 2.0 overall GPA, and have divisional approval.

MKRG 299 - INDIV STUDIES IN MARKETING 1(1)
An in-depth study in areas of marketing presented by discussions and/or individual research and reading. Topics will vary. Repeatable up to a total of four (4) credit hours. Prerequisite: Second-year standing and divisional approval.

Prerequisite: Second-year standing and divisional approval