- PLO 1: Apply problem solving and critical thinking skills to create lasting and satisfying relationships with customers and stakeholders
- CLO 4: Differentiate between ethical and unethical marketing practices.
- PLO 2: Communicate effectively through verbal, written and digital methods with a diverse group of stakeholders while maintaining professional and ethical standards
- CLO 5: Integrate social responsibility into marketing actions.
- CLO 6: Perform a SWOT (strengths, weaknesses, opportunities, threats) analysis using a template.
- CLO 7: Conduct an environmental analysis using a template.