- PLO 1: Apply problem solving and critical thinking skills to create lasting and satisfying relationships with customers and stakeholders
- CLO 6: Outline the importance of strategic planning in developing qualitative and quantitative analytical skills to solve marketing problems.
- PLO 2: Communicate effectively through verbal, written and digital methods with a diverse group of stakeholders while maintaining professional and ethical standards
- CLO 7: Differentiate between ethical and unethical marketing practices.
- CLO 8: Integrate the legal and ethical principles of marketing into researching, developing and presenting a marketing plan for a small business.
- CLO 9: Perform a SWOT (strengths, weaknesses, opportunities, threats) analysis using a template.