- PLO 1: Apply problem solving and critical thinking skills to create lasting and satisfying relationships with customers and stakeholders
- CLO 2: Compare and contrast the diversity of consumer behavior among different cohorts.
- CLO 4: Describe the social, cultural and psychological motivations affecting the decision process.
- CLO 5: Relate the importance of group influence in the decision making process.
- CLO 6: Justify personal buying behavior and the factors influencing personal decision making.