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Viewing outcome relationships between MKRG 245 - SOCIAL MEDIA MARKETING and 132 - Professional Sales

Last approved: Thu, 21 Mar 2024 18:00:38 GMT

Last edit: Sat, 10 Feb 2024 02:07:39 GMT

132 - Professional Sales
MKRG 245 - SOCIAL MEDIA MARKETING
  • PLO 1: Apply problem solving and critical thinking skills to create lasting and satisfying relationships with customers and stakeholders
    • CLO 1: Identify the similarities and differences between traditional marketing in contrast to online marketing.
    • CLO 4: Critique various organizational online marketing strategies.
    • CLO 5: Describe the ethical issues associated with online marketing and social media as they relate to a variety of audiences.
    • CLO 6: Justify the impact of the social environment as it relates to online marketing.
  • PLO 2: Communicate effectively through verbal, written and digital methods with a diverse group of stakeholders while maintaining professional and ethical standards
    • CLO 3: Describe the use of social media marketing as a communication tool in developing customer relationships.
    • CLO 7: Demonstrate technical competency necessary to create online marketing materials using a computer.
Key: 1010