Learning Outcomes Relationships

PLO 1: Demonstrate comprehension of fundamental marketing concepts and marketing's relationship to various business environments

CLO 1: Define basic marketing terminology, concepts, and strategies.
CLO 2: Explain the influence of the various social, economic, technological, competitive, legal and international environments to the marketing process.
CLO 3: Describe the interrelationship of the marketing process to other business processes.
CLO 4: Differentiate between consumer and organizational buying behavior.
CLO 5: Analyze the interrelationship among a variety of marketing functions including the marketing mix, the exchange process, and market segmentation.
CLO 6: Outline the importance of strategic planning in developing qualitative and quantitative analytical skills to solve marketing problems.
CLO 7: Differentiate between ethical and unethical marketing practices.
CLO 8: Integrate the legal and ethical principles of marketing into researching, developing and presenting a marketing plan for a small business.
CLO 9: Perform a SWOT (strengths, weaknesses, opportunities, threats) analysis using a template.

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