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Viewing outcome relationships between 1757 and 64 - Business Administration - Marketing

Last approved: Thu, 21 Mar 2024 18:01:10 GMT

Last edit: Sat, 10 Feb 2024 02:28:46 GMT

64 - Business Administration - Marketing
  • PLO 1: Demonstrate comprehension of fundamental marketing concepts and marketing's relationship to various business environments
    • CLO 1: Define basic marketing terminology, concepts, and strategies.
    • CLO 2: Explain the influence of the various social, economic, technological, competitive, legal and international environments to the marketing process.
    • CLO 3: Describe the interrelationship of the marketing process to other business processes.
    • CLO 4: Differentiate between consumer and organizational buying behavior.
    • CLO 5: Analyze the interrelationship among a variety of marketing functions including the marketing mix, the exchange process, and market segmentation.
    • CLO 6: Outline the importance of strategic planning in developing qualitative and quantitative analytical skills to solve marketing problems.
    • CLO 7: Differentiate between ethical and unethical marketing practices.
    • CLO 8: Integrate the legal and ethical principles of marketing into researching, developing and presenting a marketing plan for a small business.
    • CLO 9: Perform a SWOT (strengths, weaknesses, opportunities, threats) analysis using a template.
Key: 1032