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Viewing outcome relationships between 1754 and 64 - Business Administration - Marketing

Last approved: Thu, 21 Mar 2024 18:00:30 GMT

Last edit: Sat, 10 Feb 2024 02:29:49 GMT

Program Code

64 - Business Administration - Marketing

Course Code

1754

Learning Outcomes Relationships

PLO 1: Demonstrate comprehension of fundamental marketing concepts and marketing's relationship to various business environments

CLO 1: Define consumer behavior and its significance in the buying decision process.
CLO 3: Identify the variables affecting market segmentation.
CLO 5: Relate the importance of group influence in the decision making process.

PLO 3: Recognize and value diversity in business settings on a local and a global level

CLO 2: Compare and contrast the diversity of consumer behavior among different cohorts.
CLO 4: Describe the social, cultural and psychological motivations affecting the decision process.

Key: 1033