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Viewing outcome relationships between 1756 and 64 - Business Administration - Marketing

Last approved: Thu, 21 Mar 2024 18:00:59 GMT

Last edit: Sat, 10 Feb 2024 02:30:42 GMT

64 - Business Administration - Marketing
  • PLO 1: Demonstrate comprehension of fundamental marketing concepts and marketing's relationship to various business environments
    • CLO 1: Define service management, service marketing and service processes.
    • CLO 3: Relate the marketing mix to the service sectors.
    • CLO 4: Describe effective service encounters.
    • CLO 6: Identify the variety of methods for service recovery.
  • PLO 2: Develop effective communication and collaboration processes through verbal, written and digital media using critical thinking and problem solving skills while maintaining professional behavior and ethical standards
    • CLO 8: Compose letters highlighting an excellent service encounter and a poor service encounter using a word processing program.
  • PLO 3: Recognize and value diversity in business settings on a local and a global level
    • CLO 2: Analyze customer behavior in a variety of service settings.
    • CLO 5: Illustrate global strategies for service marketing.
Key: 1034