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Mar 21, 2024 by mmcconne
Viewing outcome relationships between
1759
and
64 - Business Administration - Marketing
Last approved:
Thu, 21 Mar 2024 18:01:17 GMT
Last edit:
Sat, 10 Feb 2024 02:32:23 GMT
Program Code
64 - Business Administration - Marketing
Course Code
1759
Learning Outcomes Relationships
PLO 1: Demonstrate comprehension of fundamental marketing concepts and marketing's relationship to various business environments
CLO 1: Define integrated marketing communication and its role in the marketing mix.
CLO 3: Identify the structure and function of a variety of advertising agencies.
CLO 7: Recognize legislation that affects the promotion mix.
CLO 8: Identify the objectives of various promotional campaigns.
CLO 9: Classify the various approaches to setting the promotion budget.
PLO 2: Develop effective communication and collaboration processes through verbal, written and digital media using critical thinking and problem solving skills while maintaining professional behavior and ethical standards
CLO 2: Recognize relationship between the elements of the communication process.
CLO 4: Compare and contrast the various elements that comprise the promotion mix.
CLO 5: Summarize the effectiveness of various media on the promotion mix.
CLO 11: Design a creative strategy for a small company’s promotional campaign using multi-media.
PLO 3: Recognize and value diversity in business settings on a local and a global level
CLO 6: Compare and contrast the factors of international advertising and promotion with localized advertising and promotion.
CLO 10: Classify the social, economic and ethical implications of the promotion mix as they relate to consumers, businesses and communities.
Key: 1035