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Viewing outcome relationships between 1759 and 64 - Business Administration - Marketing

Last approved: Thu, 21 Mar 2024 18:01:17 GMT

Last edit: Sat, 10 Feb 2024 02:32:23 GMT

64 - Business Administration - Marketing
  • PLO 1: Demonstrate comprehension of fundamental marketing concepts and marketing's relationship to various business environments
    • CLO 1: Define integrated marketing communication and its role in the marketing mix.
    • CLO 3: Identify the structure and function of a variety of advertising agencies.
    • CLO 7: Recognize legislation that affects the promotion mix.
    • CLO 8: Identify the objectives of various promotional campaigns.
    • CLO 9: Classify the various approaches to setting the promotion budget.
  • PLO 2: Develop effective communication and collaboration processes through verbal, written and digital media using critical thinking and problem solving skills while maintaining professional behavior and ethical standards
    • CLO 2: Recognize relationship between the elements of the communication process.
    • CLO 4: Compare and contrast the various elements that comprise the promotion mix.
    • CLO 5: Summarize the effectiveness of various media on the promotion mix.
    • CLO 11: Design a creative strategy for a small company’s promotional campaign using multi-media.
  • PLO 3: Recognize and value diversity in business settings on a local and a global level
    • CLO 6: Compare and contrast the factors of international advertising and promotion with localized advertising and promotion.
    • CLO 10: Classify the social, economic and ethical implications of the promotion mix as they relate to consumers, businesses and communities.
Key: 1035