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Viewing outcome relationships between 1755 and 64 - Business Administration - Marketing

Last approved: Thu, 21 Mar 2024 18:00:41 GMT

Last edit: Sat, 10 Feb 2024 02:33:14 GMT

64 - Business Administration - Marketing
  • PLO 1: Demonstrate comprehension of fundamental marketing concepts and marketing's relationship to various business environments
    • CLO 1: Identify the similarities and differences between traditional marketing in contrast to online marketing.
    • CLO 2: Describe the effects of the macro environment on digital marketing.
    • CLO 6: Justify the impact of the social environment as it relates to online marketing.
  • PLO 2: Develop effective communication and collaboration processes through verbal, written and digital media using critical thinking and problem solving skills while maintaining professional behavior and ethical standards
    • CLO 3: Describe the use of social media marketing as a communication tool in developing customer relationships.
    • CLO 4: Critique various organizational online marketing strategies.
    • CLO 5: Describe the ethical issues associated with online marketing and social media as they relate to a variety of audiences.
    • CLO 7: Demonstrate technical competency necessary to create online marketing materials using a computer.
Key: 1036