Learning Outcomes Relationships

PLO 1: Demonstrate comprehension of fundamental marketing concepts and marketing's relationship to various business environments

CLO 1: Define retailing and its importance in the global economy.
CLO 2: Explain how retailers function in the marketing channel and as part of the supply chain.
CLO 3: Address the impact of technology to the marketing mix of the retail industry.
CLO 4: Identify consumer spending patterns.
CLO 5: Differentiate between in-store and non-store retailing methods.
CLO 6: Identify the basic elements of merchandise management, planning and promotion.
CLO 7: Describe the trends and innovations occurring in the retail industry.
CLO 8: Evaluate the factors affecting site selection.
CLO 10: Value the importance of human resource management in the selection, training, motivating, etc. of employees to the success of retail operations.

PLO 2: Develop effective communication and collaboration processes through verbal, written and digital media using critical thinking and problem solving skills while maintaining professional behavior and ethical standards

CLO 9: Outline promotional methods for building and maintaining customer loyalty.

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