Preview Workflow

Viewing outcome relationships between 1760 and 64 - Business Administration - Marketing

Last approved: Thu, 21 Mar 2024 18:01:14 GMT

Last edit: Sat, 10 Feb 2024 02:34:20 GMT

64 - Business Administration - Marketing
  • PLO 1: Demonstrate comprehension of fundamental marketing concepts and marketing's relationship to various business environments
    • CLO 1: Define retailing and its importance in the global economy.
    • CLO 2: Explain how retailers function in the marketing channel and as part of the supply chain.
    • CLO 3: Address the impact of technology to the marketing mix of the retail industry.
    • CLO 4: Identify consumer spending patterns.
    • CLO 5: Differentiate between in-store and non-store retailing methods.
    • CLO 6: Identify the basic elements of merchandise management, planning and promotion.
    • CLO 7: Describe the trends and innovations occurring in the retail industry.
    • CLO 8: Evaluate the factors affecting site selection.
    • CLO 10: Value the importance of human resource management in the selection, training, motivating, etc. of employees to the success of retail operations.
  • PLO 2: Develop effective communication and collaboration processes through verbal, written and digital media using critical thinking and problem solving skills while maintaining professional behavior and ethical standards
    • CLO 9: Outline promotional methods for building and maintaining customer loyalty.
Key: 1037