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Viewing outcome relationships between 1762 and 64 - Business Administration - Marketing

Last approved: Thu, 21 Mar 2024 18:01:28 GMT

Last edit: Sat, 10 Feb 2024 02:34:58 GMT

64 - Business Administration - Marketing
1762
  • PLO 1: Demonstrate comprehension of fundamental marketing concepts and marketing's relationship to various business environments
    • CLO 1: Summarize the strategies for seeking out and creating new accounts.
    • CLO 2: Identify the importance of relationship management in maintaining account satisfaction to gain repeat customers.
    • CLO 3: Outline the steps necessary in preparing for and conducting successful negotiation sessions.
    • CLO 4: Explain the importance of persuasion in account interactions.
  • PLO 2: Develop effective communication and collaboration processes through verbal, written and digital media using critical thinking and problem solving skills while maintaining professional behavior and ethical standards
    • CLO 5: Evaluate nonverbal communication in a sales setting.
    • CLO 6: Develop a professional code of behavior that will be used to interact with customers, co-workers and managers.
    • CLO 7: Compose and critique a variety of sales presentations using video-taping and focus group settings.
Key: 1038