- PLO 1: Recognize the components of quality, professional and ethical customer service delivery required in an entry-level position
- CLO 1: Identify the similarities and differences between traditional marketing in contrast to online marketing.
- CLO 2: Describe the effects of the macro environment on digital marketing.
- CLO 4: Critique various organizational online marketing strategies.
- CLO 5: Describe the ethical issues associated with online marketing and social media as they relate to a variety of audiences.
- PLO 2: Communicate effectively with a diverse group of stakeholders using verbal, written and digital methods
- CLO 3: Describe the use of social media marketing as a communication tool in developing customer relationships.
- CLO 7: Demonstrate technical competency necessary to create online marketing materials using a computer.