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Viewing outcome relationships between MKRG 251 - PRINCIPLES OF MARKETING and 47 - Accounting

Last approved: Wed, 27 Mar 2024 13:43:41 GMT

Last edit: Wed, 27 Mar 2024 13:43:38 GMT

47 - Accounting
MKRG 251 - PRINCIPLES OF MARKETING
  • PLO 2: Demonstrate written and verbal communication skills.
    • CLO 2: Explain the influence of the various social, economic, technological, competitive, legal and international environments to the marketing process.
    • CLO 3: Describe the interrelationship of the marketing process to other business processes.
    • CLO 6: Outline the importance of strategic planning in developing qualitative and quantitative analytical skills to solve marketing problems.
    • CLO 8: Integrate the legal and ethical principles of marketing into researching, developing and presenting a marketing plan for a small business.
    • CLO 9: Perform a SWOT (strengths, weaknesses, opportunities, threats) analysis using a template.
  • PLO 3: Formulate professional opinions and guidance by analyzing accounting data using critical thinking and ethical guidelines.
    • CLO 8: Integrate the legal and ethical principles of marketing into researching, developing and presenting a marketing plan for a small business.
Key: 901