Preview Workflow

Viewing outcome relationships between MKRG 211 - APPLIED MARKETING ESSENTIALS and 105 - Hospitality and Tourism Management - Hospitality

Last approved: Thu, 21 Mar 2024 17:58:36 GMT

Last edit: Sat, 10 Feb 2024 00:47:52 GMT

105 - Hospitality and Tourism Management - Hospitality
MKRG 211 - APPLIED MARKETING ESSENTIALS
  • PLO 1: Demonstrate comprehension of fundamental concepts, principles and practices in hospitality and the inter-relationship to various business environments\n
    • CLO 1: Describe basic marketing terminology, concepts, and strategies.
    • CLO 2: Explain the influence of the various social, economic, technological, competitive, legal, and institutional environments to the marketing process.
    • CLO 3: Illustrate the interrelationship among a variety of marketing functions including the marketing mix, the exchange process, market segmentation and positioning.
  • PLO 2: Develop effective communication and collaboration processes through verbal, written and digital media using critical thinking and problem solving skills while maintaining ethical standards\n
    • CLO 4: Differentiate between ethical and unethical marketing practices.
    • CLO 6: Perform a SWOT (strengths, weaknesses, opportunities, threats) analysis using a template.
    • CLO 7: Conduct an environmental analysis using a template.
  • PLO 4: Practice professional behavior working as a productive member of a team
    • CLO 5: Integrate social responsibility into marketing actions.
Key: 951