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Viewing outcome relationships between MKRG 221 - CONSUMER BEHAVIOR and 105 - Hospitality and Tourism Management - Hospitality

Last approved: Thu, 21 Mar 2024 18:00:23 GMT

Last edit: Sat, 10 Feb 2024 00:49:37 GMT

105 - Hospitality and Tourism Management - Hospitality
MKRG 221 - CONSUMER BEHAVIOR
  • PLO 1: Demonstrate comprehension of fundamental concepts, principles and practices in hospitality and the inter-relationship to various business environments\n
    • CLO 1: Define consumer behavior and its significance in the buying decision process.
    • CLO 3: Identify the variables affecting market segmentation.
    • CLO 5: Relate the importance of group influence in the decision making process.
    • CLO 6: Justify personal buying behavior and the factors influencing personal decision making.
  • PLO 3: Recognize and value cultural diversity, locally and globally, among colleagues, customers, suppliers and all stakeholders
    • CLO 2: Compare and contrast the diversity of consumer behavior among different cohorts.
    • CLO 4: Describe the social, cultural and psychological motivations affecting the decision process.
  • PLO 4: Practice professional behavior working as a productive member of a team
    • CLO 7: Practice ethical behavior both as a consumer and as a vendor.
Key: 952