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Viewing outcome relationships between MKRG 247 - SERVICES MARKETING and 105 - Hospitality and Tourism Management - Hospitality

Last approved: Thu, 21 Mar 2024 18:00:52 GMT

Last edit: Sat, 10 Feb 2024 00:51:20 GMT

105 - Hospitality and Tourism Management - Hospitality
MKRG 247 - SERVICES MARKETING
  • PLO 1: Demonstrate comprehension of fundamental concepts, principles and practices in hospitality and the inter-relationship to various business environments\n
    • CLO 1: Define service management, service marketing and service processes.
    • CLO 3: Relate the marketing mix to the service sectors.
    • CLO 4: Describe effective service encounters.
    • CLO 6: Identify the variety of methods for service recovery.
  • PLO 2: Develop effective communication and collaboration processes through verbal, written and digital media using critical thinking and problem solving skills while maintaining ethical standards\n
    • CLO 8: Compose letters highlighting an excellent service encounter and a poor service encounter using a word processing program.
  • PLO 3: Recognize and value cultural diversity, locally and globally, among colleagues, customers, suppliers and all stakeholders
    • CLO 2: Analyze customer behavior in a variety of service settings.
    • CLO 5: Illustrate global strategies for service marketing.
  • PLO 4: Practice professional behavior working as a productive member of a team
    • CLO 7: Apply a code of behavior and ethics to positively manage customer relationships in a service environment.
Key: 953