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Viewing outcome relationships between MKRG 211 - APPLIED MARKETING ESSENTIALS and 104 - Hospitality Operations

Last approved: Wed, 27 Mar 2024 13:47:03 GMT

Last edit: Wed, 27 Mar 2024 13:47:00 GMT

104 - Hospitality Operations
MKRG 211 - APPLIED MARKETING ESSENTIALS
  • PLO 1: Demonstrate the knowledge and skills necessary to effectively function in a variety of positions and companies within a diverse and global hospitality industry
    • CLO 1: Describe basic marketing terminology, concepts, and strategies.
    • CLO 2: Explain the influence of the various social, economic, technological, competitive, legal, and institutional environments to the marketing process.
    • CLO 3: Illustrate the interrelationship among a variety of marketing functions including the marketing mix, the exchange process, market segmentation and positioning.
    • CLO 4: Differentiate between ethical and unethical marketing practices.
    • CLO 5: Integrate social responsibility into marketing actions.
    • CLO 6: Perform a SWOT (strengths, weaknesses, opportunities, threats) analysis using a template.
    • CLO 7: Conduct an environmental analysis using a template.
Key: 963