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Viewing outcome relationships between 1753 and 106 - Hospitality and Tourism Management - Travel Industry

Last approved: Thu, 21 Mar 2024 17:58:39 GMT

Last edit: Sat, 10 Feb 2024 01:43:57 GMT

106 - Hospitality and Tourism Management - Travel Industry
  • PLO 1: Demonstrate comprehension of fundamental concepts, principles and practices in travel and tourism and the inter-relationship to various business environments
    • CLO 1: Describe basic marketing terminology, concepts, and strategies.
    • CLO 2: Explain the influence of the various social, economic, technological, competitive, legal, and institutional environments to the marketing process.
    • CLO 3: Illustrate the interrelationship among a variety of marketing functions including the marketing mix, the exchange process, market segmentation and positioning.
  • PLO 2: Develop effective communication and collaboration processes through verbal, written and digital media using critical thinking and problem solving skills while maintaining ethical standards
    • CLO 4: Differentiate between ethical and unethical marketing practices.
    • CLO 6: Perform a SWOT (strengths, weaknesses, opportunities, threats) analysis using a template.
    • CLO 7: Conduct an environmental analysis using a template.
  • PLO 4: Practice professional behavior working as a productive member of a team
    • CLO 5: Integrate social responsibility into marketing actions.
Key: 989