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Viewing outcome relationships between 1755 and 106 - Hospitality and Tourism Management - Travel Industry

Last approved: Thu, 21 Mar 2024 18:00:34 GMT

Last edit: Sat, 10 Feb 2024 01:47:15 GMT

106 - Hospitality and Tourism Management - Travel Industry
  • PLO 1: Demonstrate comprehension of fundamental concepts, principles and practices in travel and tourism and the inter-relationship to various business environments
    • CLO 1: Identify the similarities and differences between traditional marketing in contrast to online marketing.
    • CLO 2: Describe the effects of the macro environment on digital marketing.
    • CLO 3: Describe the use of social media marketing as a communication tool in developing customer relationships.
    • CLO 4: Critique various organizational online marketing strategies.
  • PLO 2: Develop effective communication and collaboration processes through verbal, written and digital media using critical thinking and problem solving skills while maintaining ethical standards
    • CLO 7: Demonstrate technical competency necessary to create online marketing materials using a computer.
  • PLO 3: Recognize and value cultural diversity, locally and globally, among colleagues, customers, suppliers and all stakeholders
    • CLO 5: Describe the ethical issues associated with online marketing and social media as they relate to a variety of audiences.
    • CLO 6: Justify the impact of the social environment as it relates to online marketing.
Key: 992