Business Administration - Marketing, Associate of Applied Business

Curriculum Code #0226

Effective May 2024

Division of Engineering, Business and Information Technologies

This program is designed to prepare individuals for employment in a variety of marketing/administrative positions. The focus of the program is skill-building in the areas of communications, consumer behavior, sales management, advertising and promotion, and services marketing. Lorain County Community College has articulation agreements with colleges and universities including programs offered by Lorain County Community College’s University Partnership.

Plan of Study Grid
First Year
Fall SemesterHours
ACTG 151 ACCOUNTING I - FINANCIAL 4
BADM 165 LEGAL ENVIRONMENT OF BUSINESS 3
CISS 121 MICROCOMPUTER APPLICATIONS I 3
ECNM 151 PRINCIPLES OF MACROECONOMICS 3
ENGL 161 COLLEGE COMPOSITION I 3
SDEV 101 INTRODUCTION TO THE LCCC COMMUNITY 1 1
 Hours17
Spring Semester
ACTG 152 ACCOUNTING II - MANAGERIAL 2 4
ECNM 152 PRINCIPLES OF MICROECONOMICS 3
ENGL 162 COLLEGE COMPOSITION II 2 3
MKRG 113 PRINCIPLES OF SELLING 3
Select one of the following: 3-4
MTHM 158
 QUANTITATIVE REASONING
MTHM 168
 STATISTICS 3
MTHM 171
 COLLEGE ALGEBRA 3
 Hours16-17
Second Year
Fall Semester
BADM 211
or CMMC 151
 BUSINESS COMMUNICATIONS 2
or ORAL COMMUNICATION
 3
BADM 251 PRINCIPLES OF MANAGEMENT 3
MKRG 251 PRINCIPLES OF MARKETING 2 3
PSYH 151
or SOCY 151G
 INTRODUCTION TO PSYCHOLOGY
or INTRODUCTION TO SOCIOLOGY
 3
Science Elective 4 3-4
 Hours15-16
Spring Semester
MKRG 221 CONSUMER BEHAVIOR 2 3
MKRG 247 SERVICES MARKETING 2 3
MKRG 255 ADVERTISING & PROMOTION MANAGEMENT 2 3
Select one of the following: 3
MKRG 245
 SOCIAL MEDIA MARKETING
MKRG 256
 RETAIL MANAGEMENT 2
MKRG 258
 ADVANCED SALES TECHNIQUES 2
 Hours12
 Total Hours60-62
1

A student must register for the orientation course when enrolling for more than six credit hours per semester or any course that would result in an accumulation of 13 or more credit hours.

2

Indicates that this course requires a prerequisite.

3

MTHM 168 is required for students transferring to Miami University's Bachelor of Science in Commerce-Major in Small Business Management degree. MTHM 171is required for other partner universities and most transfer institutions. Students intending to transfer elsewhere should consult with the intended transfer institution or consult with an LCCC advisor for transfer information.

4

Science elective from Ohio Transfer 36 (with lab if required by accepting institution).

Program Contact(s):

Maria McConnell
440-366-7404
mmcconne@lorainccc.edu

For information about admissions, enrollment, transfer, graduation and other general questions, please contact your advising team.

More program information can be found on our website.

Credit for Prior Learning (PLA) options may be available for your program.  For more information, please visit our website:  www.lorainccc.edu/PLA

Program Learning Outcomes

  1. Demonstrate comprehension of fundamental marketing concepts and marketing's relationship to various business environments
  2. Develop effective communication and collaboration processes through verbal, written and digital media using critical thinking and problem solving skills while maintaining professional behavior and ethical standards
  3. Recognize and value diversity in business settings on a local and a global level