Business Administration - Marketing, Associate of Applied Business

Curriculum Code #0226

Effective May 2017

Division of Engineering, Business and Information Technologies

This program is designed to prepare individuals for employment in a variety of marketing/administrative positions. The focus of the program is skill-building in the areas of communications, consumer behavior, sales management, advertising and promotion, and service marketing. Lorain County Community College has articulation agreements with colleges and universities including programs offered by Lorain County Community College’s University Partnership.

Plan of Study Grid
First Year
Fall SemesterHours
ACTG 151 ACCOUNTING I - FINANCIAL 4
BADM 165 LEGAL ENVIRONMENT OF BUSINESS 3
CISS 121 MICROCOMPUTER APPLICATIONS I 3
ECNM 151 MACROECONOMICS 3
ENGL 161 COLLEGE COMPOSITION I 3
SDEV 101 COLLEGE 101 1 1
 Hours17
Spring Semester
ACTG 152 ACCOUNTING II - MANAGERIAL 2 4
ECNM 152 MICROECONOMICS 3
ENGL 162 COLLEGE COMPOSITION II 2 3
MKRG 113 PRINCIPLES OF SALESMANSHIP 3
Select one of the following: 3-4
COLLEGE MATHEMATICS  
QUANTITATIVE REASONING  
STATISTICS  
COLLEGE ALGEBRA 3  
 Hours16-17
Second Year
Fall Semester
BADM 251 PRINCIPLES OF MANAGEMENT 3
CMMC 151 ORAL COMMUNICATION 3
MKRG 251 PRINCIPLES OF MARKETING 2 3
PSYH 151
INTRODUCTION TO PSYCHOLOGY
or INTRODUCTION TO SOCIOLOGY
3
Science Elective 2,4 3-4
 Hours15-16
Spring Semester
MKRG 221 CONSUMER BEHAVIOR 2 3
MKRG 247 SERVICES MARKETING 2 3
MKRG 255 ADVERTISING & PROMOTION MANAGEMENT 2 3
MKRG 256
RETAIL MANAGEMENT 2
or SOCIAL MEDIA MARKETING
3
 Hours12
 Total Hours60-62
1

A student must register for the orientation course when enrolling for more than six credit hours per semester or any course that would result in an accumulation of 13 or more credit hours.

2

Indicates that this course requires a prerequisite.

3

MTHM 171 is required for the partner universities and most transfer institutions.

4

Science and mathematics (must be with a laboratory if student is intending to transfer to a University Partnership program). 

Program Contact(s):

Maria McConnell
440-366-7404
mcconnel@lorainccc.edu

For information about admissions, enrollment, transfer, graduation and other general questions, please contact your Advising and Counseling Team.