Journalism - Public Relations and Advertising, One-Year Technical Certificate
Curriculum Code #4150
Effective May 2018
The communications profession, especially journalism, has dramatically changed with the advent of social media. Many journalists have left the newsroom to start their own ventures in public relations, marketing, advertising and other related fields. Unfortunately, many of them face immense challenges because of their lack of knowledge in social media, marketing and advertising. Similarly, marketing and public relations graduates also experience the same challenges. A comprehensive certificate program covering all these four areas – journalism, public relations, marketing and advertising – will help these entrepreneurs launch their career goals. Lorain County Community College has articulation agreements with colleges and universities including programs offered by Lorain County Community College’s University Partnership.
|ENGL 161||COLLEGE COMPOSITION I||3|
|JRNM 151||JOURNALISM I||3|
|JRNM 153||PRINCIPLES OF PUBLIC RELATIONS||3|
|SDEV 101||COLLEGE 101 1||1|
|Select one of the following:||3|
|INTRODUCTION TO PHOTOJOURNALISM|
|FIELD PRODUCTION & ONLINE DISTRIBUTION|
|JRNM 222||NEWSPAPER EDITING AND DESIGN 2||3|
|JRNM 223||SOCIAL MEDIA FOR THE NEWSROOM 2||4|
|MKRG 251||PRINCIPLES OF MARKETING 2||3|
or MKRG 255
|SOCIAL MEDIA MARKETING 2
or ADVERTISING & PROMOTION MANAGEMENT
A student must register for the orientation course when enrolling for more than six credit hours per semester or any course that would result in an accumulation of 13 or more credit hours.
Indicates that this course requires a prerequisite.