Journalism - Public Relations and Advertising, One-Year Technical Certificate
(Not offered 2024-2025)
Curriculum Code #4150
Effective May 2024
Division of Arts and Humanities
The communications profession, especially journalism, has dramatically changed with the advent of social media. Many journalists have left the newsroom to start their own ventures in public relations, marketing, advertising and other related fields. Unfortunately, many of them face immense challenges because of their lack of knowledge in social media, marketing and advertising. Similarly, marketing and public relations graduates also experience the same challenges. A comprehensive certificate program covering all these four areas – journalism, public relations, marketing and advertising – will help these entrepreneurs launch their career goals. Lorain County Community College has articulation agreements with colleges and universities including programs offered by Lorain County Community College’s University Partnership.
| First Year | ||
|---|---|---|
| Fall Semester | Hours | |
| ECNM 152 | PRINCIPLES OF MICROECONOMICS | 3 |
| ENGL 161 | COLLEGE COMPOSITION I | 3 |
| JRNM 151 | JOURNALISM I | 3 |
| JRNM 153 | PRINCIPLES OF PUBLIC RELATIONS | 3 |
| SDEV 101 | INTRODUCTION TO THE LCCC COMMUNITY 1 | 1 |
| Hours | 13 | |
| Spring Semester | ||
| ECNM 151 | PRINCIPLES OF MACROECONOMICS | 3 |
| Select one of the following: | 3 | |
| JOURNALISM II | ||
| INTRODUCTION TO PHOTOJOURNALISM | ||
| FIELD PRODUCTION & ONLINE DISTRIBUTION | ||
| JRNM 222 | NEWSPAPER EDITING AND DESIGN 2 | 3 |
| JRNM 223 | SOCIAL MEDIA FOR THE NEWSROOM 2 | 4 |
| MKRG 251 | PRINCIPLES OF MARKETING 2 | 3 |
| Hours | 16 | |
| Summer Semester | ||
| MKRG 245 or MKRG 255 | SOCIAL MEDIA MARKETING 2 or ADVERTISING & PROMOTION MANAGEMENT | 3 |
| Hours | 3 | |
| Total Hours | 32 | |
- 1
A student must register for the orientation course when enrolling for more than six credit hours per semester or any course that would result in an accumulation of 13 or more credit hours.
- 2
Indicates that this course requires a prerequisite.
Program Contact(s):
Tammy Bosley
440-366-7098
tbosley@lorainccc.edu
Brenda Pongracz
440-366-7192
bpongracz@lorainccc.edu
For information about admissions, enrollment, transfer, graduation and other general questions, please contact your advising team.
More program information can be found on our website.
Credit for Prior Learning (PLA) options may be available for your program. For more information, please visit our website: www.lorainccc.edu/PLA