Journalism - Public Relations and Advertising, One-Year Technical Certificate

Curriculum Code #4150

Effective May 2017

Division of Arts and Humanities

The communications profession, especially journalism, has dramatically changed with the advent of the social media. Many journalists have left the newsroom to start their own ventures in public relations, marketing, advertising and other related fields. Unfortunately, many of them face immense challenges because of their lack of knowledge in social media, marketing and advertising. Similarly, marketing and public relations graduates also experience the same challenges. A comprehensive certificate program covering all these four areas – journalism, public relations, marketing and advertising – will be help these entrepreneurs launch their career goals. Lorain County Community College has articulation agreements with colleges and universities including programs offered by Lorain County Community College’s University Partnership.

Plan of Study Grid
First Year
Fall SemesterHours
ECNM 152 MICROECONOMICS 3
ENGL 161 COLLEGE COMPOSITION I 3
JRNM 151 JOURNALISM I 3
JRNM 153 PRINCIPLES OF PUBLIC RELATIONS 3
SDEV 101 COLLEGE 101 1 1
 Hours13
Spring Semester
ECNM 151 MACROECONOMICS 3
Select one of the following: 3
JOURNALISM II  
INTRODUCTION TO PHOTOJOURNALISM  
FIELD PRODUCTION & ONLINE DISTRIBUTION  
JRNM 222 NEWSPAPER EDITING AND DESIGN 2 3
JRNM 223 SOCIAL MEDIA FOR THE NEWSROOM 2 4
MKRG 251 PRINCIPLES OF MARKETING 2 3
 Hours16
Summer Semester
MKRG 245
SOCIAL MEDIA MARKETING 2
or ADVERTISING PROMOTION MANAGEMENT
3
 Hours3
 Total Hours32
1

A student must register for the orientation course when enrolling for more than six credit hours per semester or any course that would result in an accumulation of 13 or more credit hours.

2

Indicates that this course requires a prerequisite.

Program Contact(s):

Clifford Anthony
440-366-7729
canthony@lorainccc.edu

For information about admissions, enrollment, transfer, graduation and other general questions, please contact your Advising and Counseling Team.